The project is aligned with WWF’s Food Practice strategic approaches of developing tools to measure food loss; and working with private sector actors to understand the major drivers of food waste and facilitate education and awareness campaigns to influence behavior change at both hotel staff and consumer level.

The specific objectives of the project are to:

1. Build awareness and consensus on the impact of food systems on biodiversity and influence behavior change in reducing FLW in the Victoria Falls resort area;
2. Facilitate the design of FLW reduction approaches within the local fresh produce sector and hospitability industry to accelerate change at scale;
3. Gather and anonymize food purchasing data from area hotels and resorts to begin developing a food demand forecasting model that can begin to predict food supply requirements as population and tourism increases in the region; and
4. Explore opportunities to educate and raise consumer awareness to reduce food waste.